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Technology

Sean Riley

YouTube is cracking down on ad-blockers — 3 videos and you're out

YouTube Premium Netflix

YouTube app in a folder on iOS

YouTube may be taking a page from the Netflix password crackdown with a new initiative that it is testing out with a small percentage of users globally that aims to drive more subscribers to YouTube Premium.

A Reddit user first reported encountering the test on June 28. It prompts users that are running ad-blockers on YouTube to either turn them off and watch the ads or to try YouTube Premium. If they choose option C and do nothing, they'll be blocked from watching any more YouTube content after 3 videos (via Bleeping Computer).

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