If you regularly watch YouTube on your TV prepare for your experience to get worse as the video-sharing platform has confirmed that 30-second-long unskippable ads are set to arrive on its Smart TV app.
Announced at the recent YouTube Brandcast event, 30-second unskippable ads will replace the current standard of two 15-second ads (that are often skippable) on some top-performing content. However, this doesn’t mean that shorter ads are being entirely removed. They will still be present on select videos as well as content that isn’t deemed to be high-performing.
