YouTube stars Joe Weller and KSI began the trend of filling arenas for celebrity boxing matches featuring social media influencers back in 2018.
After Weller had defeated Theo Baker in a 'fight' during the summer of 2017, he was called out by the UK's top YouTuber KSI for a bout in front of a sold-out Copper Box in London the following February. The pair shared a heated rivalry which culminated in the Watford native, whose real name is JJ Olatunji, winning by TKO in the third round.
And the trend began to pick up further steam when Olatunji used his post-fight interview to call out American vlogging brothers Jake and Logan Paul. He would go on to face Logan twice, while Jake used the opportunity to forge a career of his own in the sport, where he is now 5-0 as a professional with four KOs.
