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Aveek Bhowmik

YouTube Bids Adieu To This Feature Amid Focus Shift To Shorts, Community Posts

Jakub Porzycki Snapchat
A laptop keyboard and YouTube logo displayed on a phone screen are seen in this illustration photo taken in Krakow, Poland on May 7, 2023. YouTube announced its decision to bid adieu to the Stories feature on June 26, signaling a shift in its focus toward alternative avenues of content creation.PHOTO BY JAKUB PORZYCKI/GETTY IMAGES

Alphabet Inc.‘s (NASDAQ:GOOG) (NASDAQ:GOOGL) online video-sharing platform, YouTube announced its decision to bid adieu to the Stories feature on June 26, signaling a shift in its focus toward alternative avenues of content creation.

YouTube is discontinuing ‘YouTube Stories,’ its Snapchat clone. Originally introduced in 2017 as ‘Reels,’ it was subsequently rebranded as ‘YouTube Stories’ in 2018.

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