Over the weekend, Next TV examined the lofty bar (we estimate around 6 million subscribers) that Google and YouTube need to reach in order to make their $2 billion+ investment in the NFL Sunday Ticket license profitable ... and whether the broader Alphabet has more diffuse goals (a loss leader?) for the out-of-market games package than mere bottom line.
But already, we're seeing Google's potential to expand the reach of NFL Sunday Ticket far beyond what longtime incumbent stakeholder DirecTV was ever capable of imagining.
