Fremantle chief executive Simon Garlick has boldly predicted the decade ahead will be the greatest ever for the AFL club, with players writing their names into the sport's history books.
The Dockers held their season launch on Thursday, with hopes sky high they can rebound quickly from last year's disappointing 14th-placed finish.
Fremantle skipper Alex Pearce insisted the side's youthful profile would not be used as an excuse this season, but it was Garlick who made the boldest claims.
"This will be the decade that Freo fans will remember the most," Garlick said.
"This will be the decade where we deliver a consistent run of September football to the Freo faithful and achieve the ultimate.
"This decade will see a group of Freo superstars write their name in the history books.
"(They) are all on the precipice of becoming household names in the AFL landscape."
Fremantle enter the season with the fourth youngest list in the league at an average age of 23.9.
They are the second least experienced - an average of 55.4 games played placing them in front of only North Melbourne (48).
But what the numbers don't reveal is that Fremantle boast a group of youngsters that seem destined for stardom, including Andrew Brayshaw, Caleb Serong, Luke Jackson, Jye Amiss, Michael Frederick, Heath Chapman, Josh Treacy and Hayden Young.
"We really don't like that young tag, and we have spoken about that - youth isn't going to hold us back anymore," Pearce said.
"We're going to play with a passion that represents that youth, and use it as a strength.
"We weren't happy with how things ended up last year. We had higher expectations.
"We have expectations that we get back to a really competitive standard.
"Hopefully we're contending come the business end of the season.
"We want to play finals, we want to have a sustained period of success, and that starts this year hopefully."
Fremantle will take on West Coast in a practice match on Saturday at Mineral Resources Park.
For Pearce and his teammates, it has come in the nick of time.
"Absolutely sick of it," Pearce said with a laugh when asked about the intra-club matches and trials the Dockers have played among themselves.
"The tensions were getting a bit high. There have been a couple of spot fires break out.
"The intra-clubs and the match sims have been as intense and as fierce and as competitive as what I've been a part of. That's really exciting.
"We're glad we've finished with bashing each other up and we can move on to some other opposition."
Pearce, who battled leg soreness for most of last season, said he's feeling free from injury ahead of the new campaign.