As part of steps to increase the involvement of youth and bring in fresh ideas to the ‘Malinyamuktham Navakeralam’ campaign, the Local Self-Government department (LSGD) will be forming youth committees at the State, district, block and local body level. Youth clubs will be organising community level swap shops, upcycling workshops and also organise digital and ground level campaigns to attract the younger generation to the campaign.
The increased awareness and concern among the younger generation regarding environmental issues could be channelled for the campaign, as per the understanding of the campaign organisers. The influence that youth can have on their peer groups and in larger online and offline communities could also be useful to spread the campaign ideas among a larger circle.
Part of the committees at various levels will be Youth Welfare Board members, Suchitwa Mission and Haritha Keralam Mission representatives, Kerala Institute of Local Administration (KILA) co-ordinators, National Service Scheme volunteers, arts and sports club, libraries and interested volunteers at various levels. At the district-level, a team of 14-21 people interested in working in the waste management sector will be formed, to work with the core team.
