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AAP
AAP
Business
Marion Rae

Youth on YouTube with fries, wearing Cotton On: survey

Cotton On Australia Entertainment

Value for money is becoming more important to young people as the cost of living bites into being on trend, a survey shows.

YouTube has retained its crown as the leading entertainment brand, according to the Australia's Top 100 Youth Brands Report 2023 released on Tuesday.

McDonald's took out top spot in Food, Restaurant and Takeaway, with Krispy Kreme second (the preferred brand among young women) and KFC third (favoured by young men).

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