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TechRadar
TechRadar
Becca Caddy

Your voice can be cloned in minutes using AI, and Taylor Swift is trying to protect hers — but what rights do the rest of us have?

Taylor Swift United States Bette Midler United Kingdom
Taylor Swift and a microphone.

Earlier this year, Taylor Swift filed trademark applications covering the phrases "Hey, it's Taylor" and "Hey, it's Taylor Swift" — two recordings closely associated with her voice and personal brand. Around the same time, actor Matthew McConaughey sought trademark protection for some of his most recognizable catchphrases.

These cases highlight an important question in the AI era, what rights do people actually have over their voice?

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