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Fortune
Fortune
Kristin Stoller

Your spend as a 'weapon’: Scott Galloway’s ‘Resist and Unsubscribe’ movement asks you to ditch Amazon, Apple, and Netflix to oppose Trump

(Credit: Joe Maher for Fortune)

Scott Galloway can pinpoint the moment—the straw that, in his words, “broke the camel’s back.” The New York University professor and podcast host remembers watching in horror in January as Homeland Security Secretary Kristi Noem described Alex Pretti, the ICU nurse and U.S. citizen shot and killed by immigration agents, as a “domestic terrorist.” 

“I felt it was so depraved… and it was so offensive to me,” said Galloway, a professor of marketing at NYU’s Stern School of Business. “I was so anxious about it. And one of my favorite sayings is, ‘Action absorbs anxiety.’”

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