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Tom’s Guide
Tom’s Guide
Technology
Martin Shore

Your Prime Video viewing experience is about to get even worse — here's why

Amazon Kelly Day
Prime Video app on a phone near popcorn and headphones.

Aside from maybe having access to Prime Day deals and free shipping, Prime Video is one of the biggest perks of the Amazon Prime experience. 

But, in my opinion, that started to change in January 2024, when Amazon replaced their cheapest plan with an ad-supported Prime Video tier and asked users to stump up an extra $3/month to get rid of them. If you've hated those ads as much as we have, your Prime Video viewing experience is about to get even worse.

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