When independent MPs Jeremy Corbyn and Zarah Sultana launched their new political venture in July 2025, they did so under a name that seemed almost deliberately empty: “Your Party”. Initially dismissed as a placeholder, the name is now official, having been narrowly confirmed by members at the party’s inaugural conference in November.
The name won just 37% of the vote against alternatives including “For the Many”, “Popular Alliance” and “Our Party”. The contested nature of this choice, and the peculiar blandness of the winning option, reflects a deeper crisis in how the far left names itself in the contemporary era.
Ten years ago, my research into 20th-century British Marxist groups revealed that these organisations once operated within what I characterise as a coherent naming culture. Terms like “communist”, “workers” and “socialist” were commonly used and carried substantial symbolic weight. Throughout the 20th century, British Leninist groups used these terms not merely as brands but mechanisms to articulate their identity, legitimacy and relationship to the revolutionary tradition.
