Picture this: your neighbor installs a new doorbell camera, maybe two. One faces their driveway, and the other has a pretty clear view of your front yard. They didn’t ask, not that they have to. And depending on who made that camera and what that company does with the footage, you may be in someone’s database without ever knowing it.
It’s exactly the kind of scenario that Hilary Schneider, CEO of SimpliSafe, deals with, and says people, maybe thanks to a recent Super Bowl commercial that put that idea on full blast, are growing even more concerned about. But video surveillance is only a portion of her job at a company that promises security over surveillance: she now says it’s convincing consumers that the company watching over their home isn’t watching them.
