Uber’s (UBER) management team has always had big dreams. For years, the company sold investors on the idea that it was going to be more than just a ride-sharing app. Uber wanted to be the premier operating system for everyday commerce — the only app you’d ever need to get places, order dinner, grab some groceries, pharmacy prescriptions, or anything else you could possibly imagine.
There have been a few false starts along the way. But this year, Uber is taking that idea one step further with its new feature: “Eats for the Way.”