
Danger lurks in the surf beaches of Australia in the form of rip currents or rips. These narrow, fast-flowing, seaward channels of water are responsible for an average 26 drownings a year and 80-90% of the thousands of surf rescues. Yet, unlike other well understood and feared natural hazards such as bushfires and floods, the ever-present menace of rip currents is often overlooked.
Until now, the firsthand effects of rips on the people caught in them had also been overlooked. Not enough was known about the human element of rip currents – who is getting caught, what their experience is actually like, what they know about rips, and what information about rips people are likely to understand and remember.