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TechRadar
TechRadar
Amelia Schwanke

Prime Video is going to be filled with even more ads, because people didn't complain enough about the last

Prime Video Kelly Day Amazon Netflix
The Prime Video home screen with a Mountain Biking show highlighted.

Amazon is doubling down on ads, with plans to add even more commercials to your viewing of Prime Video movies and shows in 2025.

The news comes from the head of Prime Video International Kelly Day, who told the Financial Times that ads on the streaming platform would “ramp up a little bit more into 2025” as part of the company's shift into ad-supported streaming.

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