
Fashion sustainability is becoming big business. As Copenhagen Fashion Week, a global hub for sustainable fashion, wraps up, tons of new products and releases from sustainable brands will be hitting your IG feed and shelves around the world.
However, the problem that many fashion insiders will only grudgingly admit is that we can't buy our way out of the climate crisis. Getting another T-shirt, even if it’s organic or made of recycled materials, is worse for the planet than just keeping your old T-shirt in rotation for longer.