Crisp lovers who find a heart-shaped potato-based snack in their bag of Walkers today could earn £1,000.
The popular brand said it is offering up to 10 people the reward if they find a heart-shaped crisp and submit a picture of it to @walkers_crisps on twitter or Facebook.
And it said it has secretly been buying up all the heart-shaped crisps for sale on eBay, securing them with bids of around £1 on average - all to ensure a level-playing field.