FRAME has been dominating the denim industry for over a decade now. It’s an impressive feat, one that was immortalised in their 385-page coffee table book, Women in FRAME, earlier this year. Within it former campaign stars and celebrity fans Imaan Hammam, Claudia Schiffer and Sasha Pivovarova modelled their most infamous designs from the last ten years, proving that the Californian fashion house has remained at the top throughout.
But when it came to officially entering their second decade, they knew they needed to do something extra special. And who better to call up than one of the most iconic supermodels in recent memory. “I first worked with Gisele over a decade ago and she has been an inspiration for FRAME since inception. Gisele is the epitome of the FRAME woman: she is a supermodel but she is also very much an entrepreneur, a mother, an exemplary citizen of our planet, her work ethic is incredible and of course, no one wear a pair of jeans like she does” explains Erik Torstensson, Co-Founder of FRAME, on his new winter campaign star.
