
- 53% of all UK SMB owners use AI tools for business advice – 60% of 25-34-year-olds
- 31% use TikTok, but this is nearly doubled among 18-24-year-olds
- Human emotion, experience and ethics are crucial
Half (53%) of the UK’s SMB owners are now using AI tools, like ChatGPT and Gemini, for business advice – but this is even more pronounced among younger entrepreneurs, where usage rises to around 60% among 25-34-year-olds.