When Donald Trump strutted on to the stage at the Republican national convention last month, it was to a raucous cover of James Brown’s It’s a Man’s Man’s Man’s World. The song credits men with inventing cars, trains, lights, boats, toys and commerce. The message was not subtle. At least, not to Melissa Deckman.
“This idea of America needing someone who is a strong masculine figure – I think the Republican campaign this year is doing it even in a more pronounced and overt way than it did in 2016,” said Deckman, CEO of the Public Religion Research Institute. “You have a lot of younger men admiring the strength of Trump – or what they think is strong.”
Deckman would know. In her forthcoming book The Politics of Gen Z: How the Youngest Voters Will Shape Our Democracy, she dives into the deep political divides between gen Z women and men and explores how they feel about growing up in the Trump era. Based on interviews with roughly 90 gen Z political activists, numerous focus groups and extensive polling, Deckman has identified what she calls a “historic reverse gender gap”.
