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Rebekah Pickering Wood, Senior Lecturer in Museum and Heritage Studies, Nottingham Trent University

Young V&A: Museum of Childhood rebrand excels at playful spaces but misses chances to go deeper

The former Museum of Childhood in Bethnal Green has reopened its doors as the newly styled “Young V&A” after a “£13m programme of reimagining”. The new offering marks an effort to embed creativity into the visitor experience, with child-centred design at the heart of its new strategy.

The newly-imagined museum is clearly family focused. Provisions including an extensive buggy park and friendly staff ensure that visitors with young children are welcomed and cared for.

The galleries are set out over two floors, with a grand central atrium providing a social café space. The lower floors have two interactive thematic zones, named Imagine and Play. Further gallery spaces focus on design, with temporary exhibitions on the upper balcony.

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