Young V&A, formerly the Museum of Childhood, is ready to open its doors, following a three-year-long redesign process, which aimed to realign the institution's purpose and refocus it on its dedicated audience – children of all ages, families and young people. As indicated by its change in name (which was implemented to highlight that the new space is more 'for' rather than 'of' childhood), the new, free cultural attraction in east London's Bethnal Green is squarely orientated towards younger audiences, who will now be able to re-enter its original building's spectacular space from 1 July 2023.
