Young people are the biggest consumers of low and no-alcohol drinks, with almost half of 18 to 24-year-olds now occasionally or regularly opting for them, a survey has suggested.
Some 44 per cent of the youngest age group of drinkers now consider themselves to be either occasional or regular drinkers of full alcohol alternatives, up from 31 per cent in 2022, according to the study by industry body the Portman Group.
