One of the most anticipated events at Paris Fashion Week was the debut of Seán McGirr as the new creative director of Alexander McQueen. McGirr, a young Irish designer, showcased his first womenswear collection for the brand's autumn/winter 2024 season, drawing comparisons to the renowned designer Jonathan Anderson of Loewe.
Having previously worked at JW Anderson, McGirr succeeded Sarah Burton at Alexander McQueen in October 2023. His debut collection, titled 'Manifesto,' was presented in an unconventional setting at the Segro Centre Paris Les Gobelins, reflecting McQueen's penchant for provocative show locations.
The collection featured a compressed and elongated silhouette with intricate fabrics and knitted textures, reminiscent of the aesthetic seen in recent years at both Loewe and JW Anderson. McGirr's designs aimed to evoke a sense of rough opulence and primal instincts, aligning with McQueen's legacy of pushing boundaries.
The color palette ranged from dark hues to vibrant tones, incorporating elements inspired by McQueen's iconic 'Birds' collection from 1995. McGirr's use of plasticized fabrics, fur effects, chunky knits, and animal prints added depth and texture to the collection.
The finale of the show featured 'car dresses,' a nod to McGirr's father who worked as a mechanic. This symbolic gesture closed the presentation on a personal note, showcasing McGirr's ability to infuse storytelling into his designs.
Overall, McGirr's debut collection for Alexander McQueen signaled a new chapter for the fashion house, aiming to appeal to a younger audience while maintaining the brand's legacy. The strategic decision to appoint McGirr as creative director reflects the industry's shift towards engaging with new generations and expanding target demographics.
