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Fortune
Fortune
Sophie Mellor

Young adults still living with their parents are driving the luxury boom

(Credit: Chris J. Ratcliffe—Bloomberg/Getty Images)

As inflation and the rising cost-of-living pushes young adults to move back in with their parents, many are turning to Gucci, Chanel, and Louis Vuitton to lift their spirits.

The record number of young adults living at home with their parents is driving the growth for luxury goods in the U.S. and the West, Morgan Stanley analysts say in their latest report.

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