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St. Louis Post-Dispatch

Austin Huguelet

‘You want to win’: Can A-B reclaim its Super Bowl ad throne?

Super Bowl Budweiser St. Louis

ST. LOUIS — Anheuser-Busch is known for great Super Bowl commercials. It could use one this year.

The world’s largest brewer returns to the big game Sunday with six national ads, 4 minutes of air time, famous faces and elaborate concepts.

“They spend a gajillion dollars,” said Benj Steinman, president of Beer Marketer’s Insights, a trade publication.

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