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Digital Camera World
Digital Camera World
George Cairns

You’ve been using AI in photo editing for years, so why are you mad about it now?

Image of two surfers within Photoshop interface

Back in the 1990’s a wise old book cover editor said to me - “No one cares how an image is created, they just respond to the image itself.”  I was trying to impress him with my 3D modeling skills but he didn’t care that my work was ‘computer-generated’. 

Looking at my Twitter feed today it’s clear that many photographers do care how an image is produced, viewing AI-generated imagery as a threat to their creativity and profession. And I can understand why photographers are grabbing their pitchforks en masse - the idea that apps such as Adobe Firefly can generate images without the use of a camera is astonishing and scary.

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