
Back in the 1990’s a wise old book cover editor said to me - “No one cares how an image is created, they just respond to the image itself.” I was trying to impress him with my 3D modeling skills but he didn’t care that my work was ‘computer-generated’.
Looking at my Twitter feed today it’s clear that many photographers do care how an image is produced, viewing AI-generated imagery as a threat to their creativity and profession. And I can understand why photographers are grabbing their pitchforks en masse - the idea that apps such as Adobe Firefly can generate images without the use of a camera is astonishing and scary.