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Cycling Weekly
Cycling Weekly
Sport
Anne-Marije Rook

‘You still ride black tyres? They're dirty and slow’ - Vittoria wants to change what bike tyres look, feel and even smell like

Tom Pidcock riding the Vittoria Terreno Pro - 92% renewable & recycled- tyres.

Italian tyre manufacturer Vittoria believes the future of cycling rolls on lighter, faster, greener and naturally tan tyres. Tyres made of sustainable materials that perform and even smell better.

"In a few years, people will say, ‘You still ride black tyres? They’re dirty and slow'," said Stijn Vriends, CEO of Vittoria.

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