AI is a big topic right now, which means that it's inevitably come up a lot during this year's OFFF Barcelona. In his talk, Max Ottignon of Ragged Edge shared how technology, algorithms and society are leading us to an age of convergence, where everything looks the same, and "AI is making it easy to make more of the same". He gave some tips on how people can create brands that are different, but he also talked about the "fight against AI, against apathy and against algorithms".
The next talk consisted of a panel, where the discussion quickly turned to AI, and the feeling was that creatives shouldn't be fighting the technology, but instead should embrace it as an AI art tool, as long as they know how to use it properly.
