If you're a US-based GoPro user, and particularly if you utilize the action camera firm's subscription services, then you've probably already heard about a new initiative the firm rolled out for certain invited US-based subscribers in August. It's worth noting that it also comes with a plan to eventually roll it out to all US-based subscribers—and maybe, eventually internationally, as well.
GoPro is calling it the AI Training Licensing Program, and they tout it with a big shiny headline that reads, "GET PAID TO USE YOUR FOOTAGE FOR AI TRAINING."
Putting aside for a moment my or your or anyone else's personal feelings about AI as a concept, it sounds like a simple enough thing. GoPro lists three relatively simple steps on its landing page for the program that break it down into a simple process. They're also very quick in promotional materials to note that users have to opt in to this program in the first place; the inference being that it's not one of those super sketchy 'features' where it's automatically turned on, and you have to manually opt out of it if you don't want to participate (hello Google Gemini for Android devices).