You're Not Someone Until You Have a Rug Collaboration — Here's an Ever-Growing List of the Most Stylish

Modern living room with navy blue rug, Emily Henderson sits on the couch, round timber coffee table, teak console with art and fireplace.

You know a celebrity has really “made it” when they launch a perfume line — often a floral or maybe a sultry gourmand. But it seems for high-profile interior designers, the honorary fragrance has been swapped for something more practical and perhaps a bit less expected: rugs.

It makes sense. These are often (though not always) household names in the world of interiors, playing to their strengths — designing beautiful homes. But why rugs? Why not lamps, chairs, or even cutlery? My guess is that crafting the best rugs is a lot like developing a signature fragrance. Like how a spritz of perfume can instantly capture someone’s essence, swapping out a rug can completely transform a room, injecting it with the designer’s style — without much heavy lifting.