Ubiquity is the end game of success. Whether it’s a product or a show or a game, there’s a final level to success where it seems everyone everywhere knows about the thing. The problem with being common knowledge is it’s, well, so common. When was the last time you savored a Coke? Or watched The Office without eating or cleaning or looking at your phone? Ubiquity is a slippery slope that leads to the mundane. Just look at the greatest video game of all time.
