As long as we’re making movies, some will be sold with gimmicks. Maybe it’s an inventive structure, like Clue: The Movie’s multiple endings or Black Mirror: Bandersnatch’s interactive plot. Or maybe it’s a new point of view, like in Unfriended or Searching. A successful gimmick can kickstart a trend, while those seen as too strange or difficult will never be replicated. This is often judged a failure, but for one 2015 movie, its uniqueness only helps it stand out more.
