
Live. Die. Repeat. That was the title Doug Liman wanted for the 2014 sci-fi movie Edge of Tomorrow, based on Hiroshi Sakurazaka’s novel All You Need Is Kill. The film is an interesting study of the question of whether titles matter. Edge of Tomorrow is not particularly memorable, but it’s hard to say if the two other titles would have worked any better. Warner Bros. must have thought so: they elevated Live. Die. Repeat. from tagline to title on the home media release.