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Creative Bloq
Creative Bloq
Technology
Abi Le Guilcher

You need to see the original designs of these iconic logos

A shot of the original Amazon, Instagram and Apple logos on a blue background

As brands evolve and change over the years, it's only natural that their logos do too. A good logo is pivotal to making sure a brand is recognisable, but does newer necessarily mean better? 

The below Twitter thread takes a look at old vs new logos, and it's clear not everyone is a fan of the modern direction some companies are taking when it comes to redesigning their look. If you're a fan of brand identity like us, why not take a look at our pick of the best logos of all time to see some of our favourites?

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