You can’t manufacture a rivalry. Some of the biggest rivalries, be it video game companies or supervillains, seem to have always existed. There’s an organic nature to rivalries even in our own lives. We don’t pick our rivals. We find them. They happen to us. An obnoxious coworker, a nasty cashier, a printer that hates you. The paradox of rivalry is that even though they represent a conflict, we love them. A good rivalry is thrilling. And one video game understands that better than anything else.
