Margot Robbie’s global tour of Barbie outfits didn’t reach New York. A screening of Mattel’s doll-inspired would-be mega-franchise stood in place of a premiere. With the actors on strike, it was a stiff in PR terms, but one that went unnoticed amid the year-long, $100m (£80m), all-pink marketing drive leading up to the film’s $155m US opening weekend.
The same was true for Oppenheimer, whose US premiere was boycotted by its stars Cillian Murphy, Florence Pugh, Matt Damon, Emily Blunt and Robert Downey Jr, leaving director Christopher Nolan to walk a carpet to a screening “to celebrate the crew and craftspeople who contributed to making this landmark film”, according to Universal Pictures.
