Corporate hypocrisy is as old as corporations themselves. But there are levels. It is important to recognize astounding achievements in business insincerity. So let us send a note of congratulations today to Starbucks: rarely in modern history have we witnessed a company that so exquisitely combines a cultivated image as a caring, progressive employer with the well-documented, large-scale behavior of a gangster who expects to rule employees through bullying and fear.
The $100bn coffee-and-flavored-syrup chain meticulously refers to its employees as “partners”. What does it mean to be a partner to someone? Reasonable people might say that a partnership is a relationship in which you treat the other person as an equal, zealously uphold their basic rights, and deal with them in all cases as fully formed human beings deserving of respect. Luckily for Starbucks, they’ve had a great chance to exhibit these values over the past year, as thousands of employees at more than 230 of their stores across the country have voted to unionize. The historic union wave has offered the company an unprecedented opportunity to respect their “partners’” right to organize; to listen to their concerns and requests for change; and to bargain contracts with them in good faith, as partners, of course, should.
