The Tesla Model Y was not just one of the best-selling cars of 2023, it was the best-selling car of 2023. The Model Y made its way into 1.23 million homes over the course of the year, eclipsing even Toyota’s chart-topping duo, the Corolla and Rav4.
Following the nameplate’s amazing performance, you might think that Q1 2024 would be more of the same. Instead, Tesla deliveries were down for the first time since Q2 2020 and Tesla was left with a record number of unsold units. So it came as no surprise when Tesla started offering some pretty hefty incentives to offload inventory.
