Depending on whether you are a tech enthusiast or you’re tired of finance bros explaining how cryptocurrency and NFTs work, this Christmas will either be offering you a big present or a lump of coal. On December 25, Staples Center, the iconic Los Angeles arena and home of the Lakers and Clippers, will officially be changing its name to Crypto.com Arena.
The announcement of the new moniker, which is named after a Singapore-based cryptocurrency platform, was swiftly met with backlash — partly because of the atrocious sound of the branding itself with its clumsy “dot com,” but also for the mere fact of departing from the Staples Center title.
