Stop-motion is one of the oldest animation styles, dating all the way back to the 19th century. It remains popular today in claymation hits like Wallace and Gromit. And combined with new technology, it continues to be a powerful technique for captivating storytelling, as this stirring new ad shows.
The animal welfare charity Humane Society International and Humane Society are rebranding as Humane World for Animals. To announce the new identity, the newly combined organisation has launched a new TV ad that uses a unique hybrid animation approach with stunning results (see our guide to the best animation software and the best laptops for animation if you're looking to get started on your own animation projects).
