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The Guardian - UK
The Guardian - UK
Helena Pozniak

‘You have to move quickly’: two startup owners give advice on launching a digital brand

Kira Goode (left) and Harpreet Kaur.
Kira Goode (left) and Harpreet Kaur. Illustration: Guardian Design

Entrepreneur Harpreet Kaur learned a thing or two about straight talking after she clinched the coveted crown in the BBC’s long-running The Apprentice last year. She faced Lord Sugar’s infamous boardroom but says she emerged stronger for it.

“There’s nothing fluffy or airy-fairy about him. He was inspirational to me when I was growing up – this business billionaire who had no corporate background or fancy education. He showed me that if you want something you have to go and get it.”

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