Everyone in north London has the same pushchair. I exaggerate slightly, but not by much: the Babyzen YoYo, a compact stroller that folds down small enough to go in a plane’s overhead compartment, is a phenomenon. On the pavements, at the library, outside the children’s centre – they are ubiquitous.
At about £400, they are not the cheapest, but I have observed that their ownership transcends the sort of rich millennial parents who work at Google and own large townhouses around these parts. They are used by all kinds of families. If you were to nominate a bit of parenting kit that defines my generation of parents – at least those who live in cities, though friends from the countryside have hired them to go on holiday – this would probably be a good example, designed as it is with travel, flexibility and mobility in mind.
