When 50-year-old Anna Jenkins, the founder of We Are Fit Attitude (Wafa), a woman-only health and fitness club, looked online for images of older women exercising, she was irritated by the pitiful size of the weights: the stock image is of a woman with grey hair lifting a 1kg weight, as if doing so were some kind of milestone. My personal bugbears are the photos in which there is a personal trainer with an expression of infinite patience next to the older woman, as if the latter is weak and half witted.
Stock photos are the internet’s idea of what the world should look like, sets of generic images intended to illustrate articles and advertising, often revealing more worldview than they probably set out to. There are famously a lot of photos of white women laughing near salad, meant for healthy eating content, but also reinforcing inane cheer and self-denial as cornerstones of femininity. If fitness imagery of the young is all about aspiration – six packs, muscle definition and impossible body fat percentages – fitness imagery of older people is almost anti-aspirational. Its message is: “You probably can’t do anything at all, but look over here, there’s a lady managing this tiny thing.”
