
For a long time, Google has been synonymous with search, arguably because of its vastly popular search engine. However, the emergence of generative AI and tools like OpenAI's ChatGPT search are causing a paradigm shift in the category.
Shortly after Google was ruled as an illegal monopoly in search, a former engineer at the company warned that it might have bigger fish to fry with OpenAI's temporary prototype search tool — SearchGPT— than its antitrust monopolist ruling and pending regulation.