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The Guardian - UK
The Guardian - UK
Lifestyle
Lauren Cochrane Senior fashion writer

‘You can’t unsee it’: how hot pink became the unofficial colour of the World Cup

World Cup the World Cup Barbie Dominik Livaković Football Andrew Groves NIke
Croatia’s goalkeeper Dominik Livaković takes a goalkick in the game against England
Croatia’s Dominik Livaković’s pink kit won plenty of admirers – even if his side lost to England. Photograph: EYE4images/NurPhoto/Shutterstock

Any fashion-conscious England fan watching the World Cup this week would have appreciated the moment the attack reached the Croatian end – and not just for the potential goals.

It offered another glimpse of goalkeeper Dominik Livaković in hot pink, a shade fast becoming a visual signature this tournament. Forget Barbie pink – welcome to the World Cup’s hot pink summer.

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