The video game industry is equal parts art and business, and convincing the business people in the industry to actually fund the artists is a never-ending struggle. (Just look at the furloughed devs behind the recently released Star Wars: Zero Company.) But CD Projekt Red joint CEO Michał Nowakowski knows that some games – like The Witcher 4 and GTA 6 – can't be made by pinching pennies.
"We are cost-conscious," Nowakowski tells The Game Business. "It's not unimportant. We're a business in the end, so I would [be lying] if I said it doesn't matter how much the game costs. But the first thing is whether the quality we're meeting is there, period. Whether we're meeting the expectations of what the fans are expecting from the next installment of The Witcher. This is the dominant thing we look at."
