‘You can’t spread your energy like peanut butter’: Tim Cook shares rare insight into Apple’s ‘ruthless’ approach to new ideas — and it says a lot about what to expect (or not) from the company moving forward

Tim Cook presenting at a recent Apple launch.

50 years of Apple

(Image credit: Future)

We're celebrating Apple's 50th birthday with a week of content about the tech giant. It covers everything from personal recollections from our writers to the greatest — and worst — Apple gadgets as voted by you, and you can read it all on our 50 years of Apple page.

Remember the Macintosh Portable? Or the circular ‘Hockey Puck’ mouse? How about the unsolicited rollout of U2’s thirteenth studio album to 500 million iTunes subscribers?