A recent study has revealed that depending on where you live and what cinema chain you visit, prices vary a considerable amount.
As the anticipated Barbie movie hits British cinemas in the upcoming weeks, new data has revealed that consumers could be spending 119% more on a cinema trip based on where in the UK they watch the film. VoucherCodes.co.uk, analysed opening day ticket prices from three leading cinema chains: Cineworld, Odeon, and Vue, comparing prices at venues across the biggest cities.
Out of the three cinema chains, data shows that Vue cinemas offer the best value for money, with the average price for both an adult and child ticket totalling £5.96 each across their UK cinema venues.
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A four-person family – made up of two children and two adults - could pay an average of £23.84 on opening day. This comes in 85% cheaper than other competitors, with both Cineworld and Odeon totalling £44.18 each for a family of four.
The research also shows that the location of the cinema within the UK also has a large impact on the cost of a Barbie cinema ticket. Cinema goers in Swansea can secure the cheapest tickets in the UK, with average ticket prices costing just £6.07 for an adult ticket on opening day. The South Wales city also offers the best value for money on children’s tickets, at £4.96. Following closely behind for adults and children was York, at a cost of £6.71 each.
However, at the other end of the scale, Londoners of all ages could pay up to 118% more, with the average adult ticket priced at £13.26, and £11.90 for kids. The second priciest location is Liverpool for adults (£12.62 average) and Brighton for a youth ticket (£10.87 average).
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